Brought to you by Metropolitan West
peerhatch by Metropolitan West Offers Industry’s First Graphic-Infused Writable Wall Surface
Patent-Pending Technology Provides a Visually Stunning Alternative to Standard Paint and Film Products that Reinforces Brand and Promotes Collaboration
LONG BEACH, Calif. (July 11, 2017) – Metropolitan West (MetWest), a leading provider and installer of decorative wall coverings, decorative glass film, custom film and graphic solutions, today launched peerhatch, a patent-pending, dry-erase writable wall surface that infuses fully customizable images and graphics into a wall covering. peerhatch offers a visually stunning alternative to whiteboards, standard writable paint and film products, reinforces an organization’s brand and promotes collaboration.
“peerhatch brings a ‘WOWification’ element to the creative office with larger-than-life images that can be customized to fit an organization’s brand or culture and serves a very practical purpose in helping underscore creativity as people draw on the writable surface,” said Kelly Taylor, founder and CEO of MetWest. “We see a peerhatch wall covering being the creative focal point in an organization where new ideas are hatched and eventually operationalized.”
Ideal for owners and designers of both small business and Fortune 500 companies who are champions of a collaborative culture, peerhatch infuses high-quality graphics from its library of motivational images or any custom image to deliver a “wow factor” that serves as a creative catalyst for team members to innovate. Interior designers, architects, contractors and property managers can use peerhatch to differentiate a creative-office environment to foster greater workplace productivity, and strengthen recuiting and retention of employees.
“Our commercial clients have unlimited options with the graphics they can add to their workspace — landscapes, logos, photos, whatever their imagination can create,” added Taylor. “peerhatch uses proprietary technology to provide a next-generation writable wall.”
According to Taylor, peerhatch wall coverings make economic sense to install. Its patent‑pending wall surface is durable, scalable to fit any size and easy to maintain. Most important, peerhatch resists ghosting, the lingering residue from markers that is nearly impossible to remove if not erased within a day or so. “We cracked the code in making peerhatch a non-ghosting surface,” said Taylor. “peerhatch protects an interior-design investment through a high-quality wall covering with a lifespan many, many times longer than traditional paint and film products.”
peerhatch already has the distinction of being the largest writable wall surface in the world with a custom 10,000‑square‑foot installation at the national headquarters of Edmunds in Santa Monica, Calif. This installation was part of the winning 2017 Calibre Design Award entry in the Work Extra Large space category.
“Adding graphics to a writable wall surface was a game-changer solution for us to implement a branded, value-added element that complemented our inspirational space design,” said Chris Mitchell, CEO of M+M Creative Studio, the firm responsible for the design of the Edmunds installation. “It will serve as a collaborative hub for the employees, partners and visitors to Edmunds for years to come.”
“Employers are always looking for new solutions to encourage team collaboration around a brand identity,” Taylor said. “peerhatch leads perfectly into this trend, and we anticipate it will soon become a standard fixture for modern workplaces across the region and beyond.”
About Metropolitan West
Metropolitan West is a leading provider and installer of decorative wall coverings, decorative glass film and custom film and graphic solutions. Headquartered in Long Beach, Calif., Metropolitan West is one of the largest women-owned companies in the Los Angeles and Orange County areas, and partners with top commercial architects, interior designers, contractors and property managers on projects nationwide. The company’s mission is to provide the best products the industry has to offer, making its clients’ surroundings more beautiful, comfortable and environmentally friendly. For more information, visit MetWest.com or peerhatch.com.