Kelly Taylor (creator of peerhatch) noticed consistently on visits to clients’ spaces an issue with traditional whiteboards and dry-erase paint. They all had shadowing and ghosting of previous content which were still legible and brought down the overall aesthetic to an environment.
When brought to the attention of the owners, the same response echoed.
“Yes, it is an issue… But, What Can You Do?”
So, Kelly asked herself the same, What Could We Do?
This was our goal, but we had a few problems to solve.
- Remove the issue of shadowing and ghosting, peerhatch had to leave zero residue of dry-erase markers.
- Improve the aesthetic so not just plain, incorporate the culture and branding of the company.
- Remove all restrictions to promote collaboration and community, size should not be an issue.
After years of development and testing, we found something can be done – and we have the solution – peerhatch.
The name peerhatch was born from the combination of the words “peer” (community, to work with peers) and “hatch” (collaboration on ideas, concepts and invention) – hence, peerhatch!