First day of the conference and the buzz on peerhatch is high. Attendees are astonished at how easy it is to clean leaving no ghosting, the quality of print image and just basically how much fun it is to write – unrestricted – on a wall. A common comment was it felt like being a child again, writing all over the wall and expressing creativity. Many have spoken how they cannot wait to get an installation in their workplace to let their staff lose to collaborate and create.